Ralph de la Vega, president and CEO of AT&T Mobility and Consumer Markets, shares the lessons learned in business and in life along the journey from Cuba to Corporate America.
In Obstacles Welcome, de la Vega recounts his journey as a young Cuban immigrant to president and Chief Executive Officer of AT&T Mobility and Consumer Markets. De la Vega takes readers behind the scenes of the Internet revolution and chronicles the incredible obstacles intrinsic to successfully merging the largest wireless operations in U.S. history—those of Cingular Wireless and AT&T Wireless. As a consumer, the look at the intricacies of this type of business is a bonus to the general leadership and Business lessons throughout the book. The author shows his leadership style by recounting examples of him visiting the ‘front line’ and getting first hand knowledge.
This book was well written and formatted for easy reading. I liked the shorter paragraphs and major points at the end of each chapter. It is full of real life situations (obstacles) in his everyday corporate life and strategies to tackle them. I enjoyed reading this book as we are in the middle of our top leadership shuffling at General Motors and it is always interesting to read the perspective of a CEO. He covers the leadership topic and all it’s requirements throughout the book. His involvement with Junior Achievement & the Boy Scouts are example of giving back. I would have to liked see more stories from his young life as an immigrant.
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